For those of you women out there who enjoy football as much as me, then today's topic is right up your alley! Suzanne Johnson, wife of JETS coach Woody Johnson, has decided to help the NFL launch its revamped women's collection according to WWD. Johnson says "They could have taken a supermodel, who is going to look good in a paper bag. But we are the ones wearing the clothes when we cheer on our teams every week." SO TRUE!
She started by rounding up her pals and wearing green Jets jerseys to Badgley Mischka's runway show which got quite a positive response!
In addition to the NFL women's line, all 32 teams have pieces for college girls through the Victoria's Secret Pink collection. All gear is being sold through team stadium shops, select retailers such as Kohls, and through NFLshop.com.
According to WWD, as if that wasn't enough, fans can get fashion tips about how to show their team pride via NFL.com/women. They also explain that the NFL now has a 44% female fan base and about 350,000 women attending games each week... nice work sports fans!
This past Sunday, Suzanne Johnson hosted the first women's wear pop-up event before the Jets/Patriots game. "I have wanted a Jets jersey, and I have been wearing little boys' small for too many years."
She created a pregame Miami-nightclub-inspired shopping experience... where fans could browse racks of NFL-inspired apparel, handbags, footwear, and jewelry.
O wait.... THERE'S MORE! Besides an accessories collaboration, the NFL will most likely team up with Tiffany & Co. for the Super Bowl in 2014... I wonder what that could mean!!!
To find out more... check out WWD for the full story... or check out the clothes on NFLshop.com for yourself!